|
Our affiliated faculty support the opportunity to research
relevant industry customer insight opportunities in conjunction
with our member companies. These findings can easily be
integrated into course materials to create cutting edge
curriculum by way of teachings for existing courses as well as
the creation of relevant courses. Currently on the agenda: The
Customer Insight Course, The Customer Strategy Course and A
Sustainability Course. The result is that our students are well
prepared to meet real-world industry needs.
While CCIMS will support work in any area that fits within its
stated mission, the initial focus area will concentrate on
research and problem solving related to “Sustainability”.
Sustainability, sometimes known as “The triple bottom line” (the
economy, environment, and stakeholders), is a hot topic across
industry, with governments, consumers, and students. |
