Background/Overview
Launched in October 1997, the Center for Customer Insight (CCI)
was a groundbreaking collaborative effort between the McCombs
School of Business and a group of companies that were interested
in providing a forum for both students and business executives
to master the latest tools, techniques and ideas for building
profitable customer relationships. With corporate support CCI
was an innovative collaboration that provided both businesses
and students cutting-edge knowledge about the changing needs of
customers in the global information age.
In 2007, with constituent support, the Center for Customer
Insight re-launched as the Center for Customer Insight &
Marketing Solutions (CCIMS) aligning itself directly with the
Department of Marketing. The Center for Customer Insight and
Marketing Solutions (CCIMS) enables interaction between
marketing faculty, students, and industry to enhance research
opportunities, academic growth, real world problem solving, and
student career opportunities. To create a leading center for
the Department of Marketing, we are consulting with numerous
companies to participate with CCIMS to drive the agenda and
assist us with meeting the objectives of the Department by way
of CCIMS.
Our affiliated faculty support the opportunity to research
relevant industry customer insight opportunities in conjunction
with our member companies. These findings can easily be
integrated into course materials to create cutting edge
curriculum by way of teachings for existing courses as well as
the creation of relevant courses. Currently on the agenda: The
Customer Insight Course, The Customer Strategy Course and A
Sustainability Course. The result is that our students are well
prepared to meet real-world industry needs.
While CCIMS will support work in any area that fits within its
stated mission, the initial focus area will concentrate on
research and problem solving related to “Sustainability”.
Sustainability, sometimes known as “The triple bottom line” (the
economy, environment, and stakeholders), is a hot topic across
industry, with governments, consumers, and students.
CCIMS provides three levels of corporate engagement, each
offering a variety of benefits and opportunities (see level and
benefit chart attached). Currently, the companies at the
Executive Level include: Accenture, AT&T, Dell, Frito-Lay and
GE. We are currently soliciting for the Advisory Level which
currently includes Miller Brewing.
We invite you to join The Center for Customer Insight &
Marketing Solutions as an Advisory Level Sponsor for $15,000
annually. We request a three year commitment to ensure that the
requested funding will support ongoing curriculum development
and enhancements to our innovative Center and so that the
relationships have time to thrive and expand.
Mission
The focus is on developing in depth customer insight leading to
customer driven, cross functional solutions for winning in the
marketplace.
Objectives
· Faculty:
Enable more research (data, $)
· Students:
Enrich educational experience, enable career search
· Industry:
Provide closer connection to students and faculty….efficiently.
· Center:
Be Self Sustaining and Nationally Recognized
Sponsorship Benefits
|
Executive |
Advisory |
Associate |
|
|
* |
|
|
Member of CCIMS Executive Board (Drives Center focus
areas and activities. Faculty & students also
participate on Board) |
|
* |
|
|
Determine faculty research projects to be funded
|
|
* |
* |
|
Member of Marketing Department Advisory Board (inputs
into curriculum and Marketing Department direction) |
|
* |
|
|
Participation in Current MBA Customer Strategy Course
(fall) |
|
* |
|
|
Participation in New MBA Sustainability/Corporate Social
Responsibility Course (spring) |
|
* |
|
|
Invitation to one Executive Council recruiting event
each year |
|
* |
|
|
Invitation to submit two practicums each year |
|
|
* |
|
Invitation to submit one practicum each year (first
priority to Executive level) |
|
* |
* |
* |
Invitation to two events with faculty each year |
|
* |
|
|
Participation in the “Marketing Challenge” at the “Gold
Level” |
|
|
* |
|
Participation in the “Marketing Challenge” at the
“Silver Level” |
|
* |
* |
* |
Company recognized in CCIMS/Marketing Department
communications |
|
* |
* |
* |
Free
registration to all CCIMS events |
|
* |
* |
* |
Access to student resumes |
|
* |
* |
|
Receive CCIMS newsletter and have opportunity to submit
articles for inclusion in it. |
|
|
|
* |
Receive CCIMS newsletter |
Sponsorship of the center will provide a number
of benefits to you. The chart highlights a variety of
opportunities based on each level of engagement.
One of the most valuable benefits will be access
to students. The McCombs School is highly selective and has an
outstanding group of undergraduate and graduate students.
Moreover, the faculty at the McCombs School has a developed
graduate and undergraduate curriculum focused in the area of
Customer Insight. This curriculum will continue to develop with
the help of our corporate partners, with the specific objective
of providing the types of skills that firms such as yours desire
in new hires. Your membership will also enable you to
participate in a variety of student led projects and programs.
One of these is the highly regarded “Marketing Challenge”,
developed and led by students in The Graduate Marketing
Network.
Conclusion
The McCombs
School welcomes you as a member of the Center for Customer
Insight & Marketing Solutions. Input and expertise from your
company representatives will further shape our program. For
More Information, contact:
Lori Van Orden
Administrative Director, CCIMS
Department of
Marketing
McCombs School
of Business
1 University
Station B6000
Austin, Texas
78712
Office
Location: CBA 6.432
Email:
Lori.VanOrden@mccombs.utexas.edu
Thank you
again for your interest and support of the McCombs School’s
Center for Customer Insight & Marketing Solutions.
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